During my MSc in UX Design, I worked on designing a landing page for the launch of a limited-edition watch—a special collaboration between Paris 2024 and Swatch.
The goal here was to make a digital experience that combines the style of two brands in a way that feels really connected. I designed a scrollable landing page for the iPad Pro 12.9” where everything—from logos to colors, fonts, and shapes—fits together smoothly. The page starts with a hero section showing the watch with a countdown timer to grab attention. Then comes a product section with clear, high-quality images and descriptions, and finally, a raffle area with an email entry form to engage users.
What really makes this design special is how the touch gestures, animations, and transitions bring the Paris 2024 vibe to life. This project shows how two brand identities can blend seamlessly, creating an interactive experience that keeps users engaged from start to finish.
